For Syphon, it was imperative that the message that was communicated to their audience showed a deep understanding of what their target customer wants. The message conveyed needed to show that Syphon understood the experiences that their audience craves, as well as the people, things, and places that inspire their audience. ​For Syphon, we needed to dissect every aspect of their audience until we knew exactly what made them tick. The strategy we developed was to produce videos that created mass awareness and focused on each of their three largest market segments with accompanying Facebook and Instagram Ads.