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OVERVIEW

Larson Waste is waste management company located in Snowflake, Arizona. They have 20 years of experience specializing in biohazardous medical waste disposal and weekly curbside collection residential services. Larson Waste operates in 3 locations, manages services for 13k+ customers, and runs 50+ trucks. 

STRATEGY

Larson Waste had a goal of launching a new office in a new market, increasing their current market share by 10%+, and expanding into horizontal mediums like medical waste and shredding. Our strategy was a mixture of top-funnel branding with qualified lead-generation. After less than 8 months, the new location was profitable (a feat that usually takes well over a year), their commercial and residential growth far surpassed their 10% goal, and both horizontal mediums are now profitable businesses in their own right.

RESULTS

In 12 months, Larson Waste generated more new customers than any prior year to date. Revenue increased by 170% from the previous year. Our social campaigns averaged 8.7k impressions per day, generated 210k video thru plays, and had 788k post engagements. We also generated 2.3k leads.

3.2m

FACEBOOK

IMPRESSIONS

200k

INDIVIDUALS

REACHED

115k

VIDEOS 100%

WATCHED

2.3m

VIDEO

PLAYS