For Big Dog Solar, the goal was for everyone in their markets to (1) like, (2) know, and (3) trust them. In order to achieve those 3 goals, we determined that we needed to create content that would show that Big Dog Solar is a company that is all about authenticity and being a good community partner. On the ad management side, we created and managed several dozens of various campaigns with differing objectives that covered everything from awareness and engagement to bottom-funnel leads and conversions ads.