Big Dog Solar has been involved in the design, procurement, and installation of renewable energy systems since 2008. Their operations expand over several states including Idaho, Utah, Wyoming, Colorado, Iowa, Puerto Rico and more. Big Dog Solar handles everything from sales, to installation, to ongoing maintenance of their customers.
For Big Dog Solar, the goal was for everyone in their markets to (1) like, (2) know, and (3) trust them. In order to achieve those 3 goals, we determined that we needed to create content that would show that Big Dog Solar is a company that is all about authenticity and being a good community partner. On the ad management side, we created and managed several dozens of various campaigns with differing objectives that covered everything from awareness and engagement to bottom-funnel leads and conversions ads.
In 24 months, Big Dog Solar saw sales increase by 650% from the previous time period. Our social campaigns averaged 1.5k engaged users per day, generated 2.1m video thru plays, and had over 10m video plays. Their page followers grew by 1800% in that same period of time.